When most people hear "billboard advertising," they picture a static sign on a pole above a highway. Electric billboard advertising on a moving vehicle is a fundamentally different format — and it has a set of advantages and trade-offs that are worth understanding clearly before deciding whether it's right for your business.

What It Actually Is

The Drivertise electric billboard is an LED display mounted on the roof of the vehicle that operates through Utah County's primary corridors daily. It can show video, animation, or static digital graphics. Unlike a pole-mounted billboard, it moves — it passes through residential neighborhoods, retail parking lots, school zones, and commuter corridors throughout the day.

Because it's digital, the creative can be updated remotely without any physical work. A business can run a time-sensitive promotion, change their message seasonally, or respond to local events without reprinting anything.

The Key Difference From Vehicle Wraps

Vehicle wrap or magnetic door panel ads are high-contrast, always-on, fixed-format placements. They're optimized for repeat brand exposure — someone who drives behind our vehicle twice a week sees the same brand twice a week. The consistency is the feature.

Electric billboard ads are higher attention in isolated moments. A bright LED display in motion attracts the eye in a way a printed panel doesn't — especially at dusk or night, or in situations where the vehicle is stationary in a busy area. The tradeoff is that the format cycles through advertisers (unless a solo buyer takes the full display), so any single business gets a share of the impression volume rather than 100% of it.

The Three Billboard Packages

The electric billboard is structured as a waitlist offering while hardware procurement is finalized. Three tiers are available:

  • Billboard Solo ($449/month): 100% of display time. Your ad runs all day, continuously. Solo starts immediately once available — no waiting for co-advertisers.
  • Share 2-Slot ($249/month): 50% of display time, shared with one other advertiser. Your ad runs for roughly 7.5 hours out of every 15 hours of operation.
  • Share 3-Slot ($179/month): 33% of display time, shared with two other advertisers. Your ad runs approximately 5 hours out of every 15 hours of operation.

A $50 deposit holds your waitlist spot and applies toward your first month when the billboard launches.

What Types of Businesses Benefit Most

The electric billboard format works differently than static vehicle advertising. The best fits are:

Businesses with strong visual creative

An LED display that shows a video or animation is dramatically more attention-capturing than one showing a static image. Businesses with compelling visual content — restaurants, entertainment venues, fitness studios — get disproportionate value from the format.

Businesses with seasonal or time-sensitive offers

The ability to update creative remotely is a major advantage for businesses that run rotating promotions. An HVAC company can advertise spring AC tune-ups in April and furnace checks in October without reprinting anything.

Businesses that want maximum daily reach

If your goal is raw impression volume in the Saratoga Springs, Lehi, Alpine, and Highland corridor, the Solo package running all day generates the highest single-format impression count available from the Drivertise platform.

What to Know About the Waitlist

The electric billboard is currently in pre-launch status while hardware is finalized. Joining the waitlist means your spot is held and your pricing is locked in at the founding tier when the billboard activates. Earlier waitlist positions get first choice of time slot and package.

The $50 deposit is fully credited to your first month — it's not a fee, it's an advance payment that goes directly toward your advertising spend.

Billboard vs. Magnetic Panels: Which to Start With

For most first-time advertisers with Drivertise, magnetic door panels are the recommended starting point. They're immediately available, cost-effective, and provide the consistent, daily brand exposure that builds recognition over time.

The electric billboard is additive — it raises your visibility ceiling and adds a dynamic creative element. Think of the relationship as: magnetic panels build the baseline brand recognition that makes the electric billboard impressive when people see it. A brand they recognize + a dynamic ad that catches their eye = maximum recall impact.

Join the waitlist now if you want to: Lock in founding pricing before it's gone, secure an early position in your preferred tier, and make sure you're in the launch rotation. The deposit ($50) is fully refundable if the billboard doesn't launch within your committed window — or credited to your first month if it does. You're not taking a risk by joining early.